Faktor-Faktor Yang Mempengaruhi Keputusan Calon Pembeli Dalam Melakukan Pembelian Apartemen Mewah di Surabaya
DOI:
https://doi.org/10.9744/duts.6.2.38-48Keywords:
buying decision, prospective buyers, luxury apartmentAbstract
Williams Dennis Masamitsu:
Postgraduate Thesis
Factors That Influence Prospective Buyer's Decisions to Buy Luxury Apartment in Surabaya
This research aims to find out factors that influence prospective buyer’s decision to buy luxury apartment in Surabaya. Data which were collected through online survey from 68 respondent from various city in Indonesia who have the desire to buy luxury apartments in Surabaya. Research gap in this study is that researchers add 2 new variables that have not been studied before. These variables are the another apartments costs and property management.
This type of research is quantitative causal. This research used regression models to analyze the effect of price and scheme, another apartment costs, motivation, lifestyle, environment and relation, location, facility, building design and structure, property management, and promotion on prospective buyers to buying decision to luxury apartment in Surabaya. The result showed that simultaneously all the variable have positive and significant influence on consumer buying decision. Partially, the result showed that environment and relation, building design and structure, and property management has the most dominant effect on prospective buying
References
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Sarwono, J. (2012). Metode riset skripsi: pendekatan kuantitatif (menggunakan prosedur SPSS). Jakarta: PT. Elex Media Komputindo.
Savitri, E., et al (2007). Indonesian apartment: design complete lifestyle. Jakarta: PT. Griya Asri Prima.
Schiffman & Kanuk (2008). Perilaku konsumen. Edisi 7. Jakarta: Indeks.
Siana, H., Njo, A., Agnes, E. & Aida, F. T. (2018). Penentuan harga jual hunian pada apartemen di Surabaya dengan menggunakan metode regresi spasial. Jurnal Teknik Industri Universitas Kristen Petra, 10(2).
Singarimbun, M. & Effendi, S. (2008). Metode penelitian survei. Jakarta: Pustaka LP3EI.
Solomon, M.R. (2015). Consumer behavior: buying, having and being, 11th edition. New Jersey: Prentice-Hall.
Sugiyono (2010). Statistika untuk penelitian. Bandung: Alfabeta.
Sugiyono (2012). Memahami penelitian kualitatif. Bandung: Alfabeta.
Sumarwan, U. (2011). Perilaku konsumen: teori dan penerapannya dalam pemasaran. Bogor: Penerbit Ghalia Indonesia.
Supriyanto, H. (2019). 2019, pemkot Surabaya tetap prioritaskan pembangunan infrastruktur. Harian Bhirawa. Retrieved January 31, 2019, from http://harianbhirawa.com.
Tjiptono, F. (2008). Strategi pemasaran edisi ketiga. Yogyakarta: Andi.
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Widarti, P. (2018). Pasar apartemen di Surabaya diprediksi stagnan. Bisnis.com. Retrieved Agustus, 23, 2018, from http://surabaya.bisnis.com.
Wijaya, F., Mulyanto, I. & Remiasa, M. (2016). Faktor-faktor yang mempengaruhi perilaku konsumen dalam melakukan pembelian apartemen di Surabaya. Universitas Kristen Petra. Retrieved 2016, from https://dewey.petra.ac.id/catalog/digital/detail?id=37955.
Akmal (2007). Menata apartemen. Jakarta: Gramedia.
Azkia, F. (2017). Menyimak pergerakan harga apartemen di Surabaya. Rumah.com. Retrieved October 12, 2017, from https://www.rumah.com.
Bhattachharyya, G.K., & Johnson, R.A. (1977). Statistical concepts and methods, 505. United States: John Wiley and Sons.
Catalonia, R.M.A., (2016). Faktor faktor yang mempengaruhi pembelian apartemen : analisis terhadap persepsi konsumen. Tesa Arsitektur, 14(2).
Damarsari, R. & Wijayanto, G. (2005). Pengaruh brand equity dalam membentuk lifestyle dan customer value pengguna merek smartphone di kota Pekanbaru. Jurnal Tepak Manajemen Bisnis, 6(2).
Dewi, A. & Soesanto, H. (2015). Analisis pengaruh lifestyle, kualitas pelayanan dan perceived value terhadap customer value untuk meningkatkan minat beli konsumen pada apartemen di Semarang (studi pada Mg. Suites Apartemen, Star Apartemen, dan The Parama Graha Apartemen di kota Semarang. Diponegoro Journal of Management, 4(1), 1-13.
Dewri, L. V,, Amin, M. M., Sen, M. S., Faridi, R. (2012). A comprehensive study on the real estate sector of bangladesh. Bangladesh: Real Estate and Housing Association of Bangladesh.
George, D., & Mallery, P. (2008). SPSS for windows step by step: a simple guide and reference 15.0 update (8th ed.). Boston: Allyn & Bacon.
Ghozali, I. (2005). Aplikasi analisis multivariate dengan program spss. Semarang: Badan Penerbit Universitas Diponegoro.
Gujarati, D. (2003). Ekonometri dasar. terjemahan: sumarno zain, Jakarta: Erlangga.
Ibrahim, A.M. (2018). Permintaan apartemen menengah di Surabaya masih tinggi. Jatim Antara News. Retrieved June 6, 2018, from https://jatim.antaranews.com.
Ika, A. (2017). 10 biaya yang perlu anda ketahui bila tinggal di apartemen. Kompas.com. Retrieved September, 10, 2017, from https://ekonomi.kompas.com
Istijanto (2005). Metoda dan aplikasi riset marketing. Bandung: Alfabeta.
Kamal, M. & Pramanik, S.A.K. (2015). Customers’ intention towards purchasing apartment in Dhaka City, Bangladesh: offering an alternative buying intention model. European Journal of Business and Management, 7(35).
Kamal, M. & Pramanik, S.A.K. (2015). Factors affecting customers to buy apartment in Dhaka City. DIU Journal of Business and Economic, 9(2), 37-49.
Kotler, P. & Keller, K. (2016): Marketing management 15th Edition. New Jersey: Pearson Pretice Hall, Inc.
Kuncoro, M. (2003). Metode riset untuk bisnis dan ekonomi. Jakarta: Erlangga.
Lynch, K. & Hack, G. (1984). Site planning. London: MIT Press.
Manivannan, P. & Somasundaram, R. (2014). Purchase of residential flats - factors influencing the decision of buyers in selected cities in Tamil Nadu. International Research Journal of Business and Management, 7, 67-73.
Marlina, E. (2008). Panduan perancangan bangunan komersial. Yogyakarta: Andi Offset.
Miller, E.G. (1991). Asymptotic test statistics for coefficient of variation. Communications in Statistics - Theory & Methods.
Mollah, M.M.H., Haque, I., & Pasha, S.H.A. (2009). Factors infuencing apartment buying decision: an analysis of company and customer. Southeast University Journal of Business Studies, 2, 109-117.
Nasar, K.K. & Manoj, P.K. (2014). Factors influencing the purchase of apartments: some empirical evidence. Clear International Journal of Research in Management, Science and Technology, 4(4).
Onggo, Y., Setiawan, A., Arifianthie, R.V. & Rizal, S. (2017). Faktor yang menentukan keputusan membeli apartemen. Prasetiya Mulya Journal of Management.
Prayogo, T., Kwanda, T. & Rahardjo, J. (2017). Faktor-faktor yang mempengaruhi minat calon pembeli apartemen menengah - bawah Surabaya. Jurnal Dimensi Utama Teknik Sipil Universitas Kristen Petra, 5(1).
Purnomo, S.H. (2019). 32,96 persen kekuatan APBD Surabaya 2019 dialokasikan untuk infrastruktur. Jatim Antara News. Retrieved February 11, 2019 from https://jatim.antaranews.com.
Rahwidyasa (2007). Apartements and design. Jakarta: Erlangga
Salanto, F. (2019). Be patient, still need another half year. Colliers International. Colliers Indonesia Research Report H1 2019.
Sarwono, J. (2012). Metode riset skripsi: pendekatan kuantitatif (menggunakan prosedur SPSS). Jakarta: PT. Elex Media Komputindo.
Savitri, E., et al (2007). Indonesian apartment: design complete lifestyle. Jakarta: PT. Griya Asri Prima.
Schiffman & Kanuk (2008). Perilaku konsumen. Edisi 7. Jakarta: Indeks.
Siana, H., Njo, A., Agnes, E. & Aida, F. T. (2018). Penentuan harga jual hunian pada apartemen di Surabaya dengan menggunakan metode regresi spasial. Jurnal Teknik Industri Universitas Kristen Petra, 10(2).
Singarimbun, M. & Effendi, S. (2008). Metode penelitian survei. Jakarta: Pustaka LP3EI.
Solomon, M.R. (2015). Consumer behavior: buying, having and being, 11th edition. New Jersey: Prentice-Hall.
Sugiyono (2010). Statistika untuk penelitian. Bandung: Alfabeta.
Sugiyono (2012). Memahami penelitian kualitatif. Bandung: Alfabeta.
Sumarwan, U. (2011). Perilaku konsumen: teori dan penerapannya dalam pemasaran. Bogor: Penerbit Ghalia Indonesia.
Supriyanto, H. (2019). 2019, pemkot Surabaya tetap prioritaskan pembangunan infrastruktur. Harian Bhirawa. Retrieved January 31, 2019, from http://harianbhirawa.com.
Tjiptono, F. (2008). Strategi pemasaran edisi ketiga. Yogyakarta: Andi.
Undang – Undang Republik Indonesia nomor 20 (2011). Rumah susun. Jakarta: Author.
Widarti, P. (2018). Pasar apartemen di Surabaya diprediksi stagnan. Bisnis.com. Retrieved Agustus, 23, 2018, from http://surabaya.bisnis.com.
Wijaya, F., Mulyanto, I. & Remiasa, M. (2016). Faktor-faktor yang mempengaruhi perilaku konsumen dalam melakukan pembelian apartemen di Surabaya. Universitas Kristen Petra. Retrieved 2016, from https://dewey.petra.ac.id/catalog/digital/detail?id=37955.
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Published
2019-10-30
How to Cite
Masamitsu, W. D., Kwanda, T., & Rahardjo, J. (2019). Faktor-Faktor Yang Mempengaruhi Keputusan Calon Pembeli Dalam Melakukan Pembelian Apartemen Mewah di Surabaya. Dimensi Utama Teknik Sipil, 6(2), 38–48. https://doi.org/10.9744/duts.6.2.38-48
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